8 Reasons Why London Is Worth Visiting & Why It’s Not

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Considering London for your next getaway?

Before I moved here seven years ago from East Sussex, I visited London constantly—and it’s still my favourite city in the world. I’ve experienced it as both a wide-eyed tourist and now as a local with years of experience, and I still discover new things to love about it all the time.

Whether you’re into art, history, food, fashion or just wandering pretty streets with a coffee in hand, London truly has something for everyone. In this guide, I’ll break down the best (and worst) parts of the city and explain why it’s still 100% worth visiting in 2025. You’ll also find practical, insider tips to help you plan an unforgettable trip.

Is London Worth Visiting - This view of Tower Bridge confirms it!

Quick Guide: Is London Worth Visiting?

The short answer:
Yes! London is absolutely worth visiting for its culture, history, parks, pubs, and constant surprises.
🌟 Top reasons to go:
Free museums, iconic landmarks, incredible markets, and endless hidden gems.
💸 What to watch out for:
It’s busy, pricey, and the weather’s unpredictable—but the magic more than makes up for it.
🕵️‍♀️ Local tip:
Get beyond the tourist trail—places like Hackney Wick, Kew Gardens, and Broadway Market show the real side to London that locals love.

Is London Worth Visiting?

London is absolutely worth visiting, whether you’re a first-time traveller or a seasoned explorer. While iconic landmarks like Big Ben and Buckingham Palace are must-sees, the real magic of London lies beyond the tourist hotspots.

From world-class museums and historic landmarks to leafy parks, vibrant markets, trendy cafés, and traditional pubs, there are endless things to do in London to suit everyone. The city can feel overwhelming at first, but with a bit of planning and an insider’s perspective, visiting London becomes an exciting and unforgettable experience.

8 Reasons To Visit London

These are my favourite things about London… the unique places and things to do that, as a local, I can confidently say make it worth visiting and living in! Hopefully, you’ll find a few ideas here to inspire your next trip!

1. The Free Museums

One of the main reasons I recommend visiting London is its incredibly rich and accessible cultural scene. London is home to some of the best museums in the world, and the majority of them are completely free to visit. From major institutions like the Tate Modern and National Portrait Gallery to lesser-known gems, there’s something here for everyone.

The Victoria and Albert Museum

This is hands down my favourite museum in London, and the one I always take visiting friends to. It’s the world’s largest museum of decorative arts and design, with an incredible collection covering fashion, ceramics, photography, textiles, and more. On sunny days, the courtyard is the perfect spot to take a break and soak in the museum’s breathtaking architecture.

The Natural History Museum, London

The Natural History Museum

This one has a special place in my heart. I used to visit as a child with my dad, and even now, I’m still in awe of its stunning architecture and fascinating exhibits. I’ve never seen another museum quite like it anywhere in the world. From the towering dinosaur skeletons to immersive science displays, I always find something new to discover.

If your visit lines up, I highly recommend the Wildlife Photographer of the Year exhibition—I go every year.

The William Morris Gallery

Tucked away in leafy Walthamstow, the William Morris Gallery is slightly off the beaten path. Housed in Morris’s actual former home, the museum offers a personal look at his life and work, founding the Arts and Crafts movement. There’s nowhere else in the world where you can connect with his story in such an authentic setting.

Greenwich Royal Observatory

Greenwich is a slight trek from central London but well worth a trip as there is so much to see. It’s home to the Meridian Line at the Royal Observatory, the Cutty Sark and the National Maritime Museum, which you can get day passes for. The park is also beautiful, boasting great views over central London and there is a lovely market to explore too.

2. London’s Beautiful Parks

London is known as a “green city” for good reason—nearly half of its area is covered by green spaces. It’s one of the few major cities in the world where you can soak up the buzz of urban life and then fully escape into nature, all without leaving the city centre.

From festivals and flower gardens to boating lakes and even a city zoo, London’s parks aren’t just scenic—they’re packed with things to do. I think they’re a big part of what makes London such a special and unmissable place to visit.

Hyde Park

Hyde Park is perfect for a long walk, renting a pedalo on the Serpentine, or a visit to the Serpentine Gallery. It is also super central and great to combine with a visit to the Royal Albert Hall.

Beautiful shot of Regents Park, helping answer Is London Worth Visiting

Regent’s Park

Beautifully manicured and known for the famous Rose Garden, Regent’s Park is also the home of London Zoo and Regent’s Park Open Air Theatre, which I love. A few years ago, I saw Evita there and it was truly spectacular. Regent’s Park is also right next to Primrose Hill, which has one of the best and most central panoramic views over London.

Victoria Park

I used to live right by Victoria Park and still think it’s one of the best parks in London, especially in summer when it hosts the All Points East music festival. There’s also a great café called Pavilion and plenty of space to relax. Just outside the park is Victoria Park village, a charming little area worth exploring if you’re in the area.

Brockwell Park

Located in Brixton, South London, Brockwell Park is full of charm. The rolling hills and wide open views make you feel like you’ve completely escaped the city while still being in zone 2. Plus, there’s an outdoor lido for summer swims. I love going to a music festival there in the summer called Cross the Tracks, as well as the Lambeth Country Fair for some local madness (if you know, you know!).

Outside the Blues Kitchen bar

3. British Pub Culture

Pubs are deeply ingrained in UK culture and something I think everyone should experience at least once. There’s nothing quite like the energy of a packed pub on match day! They’re also the best place to try authentic British food, like Sunday roast or fish and chips!

Some of my favourites include The Sun Tavern in Bethnal Green for its cosy East London vibe, and The French House in Soho for something more central and historic.

4. The Famous Markets

London is full of brilliant markets, each with a unique charm that can’t be experienced anywhere else. Some of the most iconic include Borough Market, Portobello Road, Camden Market, Brick Lane, and Columbia Road Flower Market.

Columbia Road Flower Market

London truly has many faces, and Columbia Road Flower Market is a perfect example. Bursting with colour, life, and character—especially on a sunny summer morning—this vibrant market is a real delight. Run by genuine East Enders, you’ll be able to hear them shouting out deals in their iconic Cockney accents, an experience you won’t find anywhere else in the world!

Camden Market

Camden Market’s unique canal-side location and distinctive architecture make it one of London’s most memorable food markets. Though popular with tourists, it retains a creative energy and rich history, unlike any other market I’ve visited. From the Amy Winehouse statue to the iconic punks who gather on the bridge, it’s an experience you won’t find anywhere else.

A busy Borough Market in London

Borough Market

Borough Market is one of London’s oldest and most famous food markets. You can sample everything from gourmet cheeses and cured meats to freshly baked pastries and exotic spices—a foodie paradise. Beyond the food, the vibrant atmosphere, historic setting near London Bridge, and friendly vendors make it a highlight.

One of my favourite ways to enjoy Borough Market is from above—book a table at Roast, a restaurant overlooking the market, so you can soak it up without battling the crowds.

5. The Amazing Shopping Opportunities

If you love shopping, London is unbeatable. The city offers everything from cutting-edge fashion on Carnaby Street to unique vintage and crafts at Spitalfields Market. Plus, iconic spots like Selfridges make shopping here an experience you won’t find anywhere else, especially during the festive season.

6. The Historical Sites

London is steeped in rich and varied history, from ancient Roman walls to iconic art deco landmarks. Few places in the world make history feel so vivid—some parts truly feel like stepping back in time. Even if you’re not a massive history lover, this is still one of the best reasons to visit London.

Big Ben

How could you not get a photo with this iconic landmark? Big Ben is actually the name of the bell inside the tower, not the clock itself. If you’re curious about its history, there are plenty of guided tours that often include nearby sites like the equally famous Westminster Abbey.

Buckingham Palace

Whether you’re a royal enthusiast or just curious, Buckingham Palace offers a uniquely British experience you won’t find anywhere else. From a walk up The Mall to the iconic Changing of the Guard ceremony, it’s a must-see London tradition.

Picture of Jenny, owner of London Localite resting against a lion in Trafalgar Square

Trafalgar Square

Even if you’re not interested in the history of Trafalgar Square, the atmosphere here makes it a must-visit spot in London. It’s great for people-watching, taking photos with the famous lions, and popping into the nearby National Portrait Gallery.

The Tower of London

One of my personal favourites is the Tower of London, packed with stories of royalty and rebellion! Entry is around £35, make sure to book your Tower of London ticket in advance to avoid missing out. I also once booked an evening tour to witness the 700-year-old Ceremony of the Keys, something completely unique to London.

7. It’s Such a Walkable City

London is huge, but surprisingly walkable and many of the best sights are closer together than you’d think. For example, you could easily combine Camden Market, Regent’s Park, and Regent’s Canal into a great half-day walk. Wandering is honestly one of the best ways to get to know the city and what makes it such an amazing place to visit, even just for a weekend.

8. The Endless Hidden Gems

As a local, I can tell you that beyond the famous sights, London is packed with hidden gems that capture the city’s unique charm and can make a visit unforgettable. If you’re still wondering whether London is worth visiting, discovering these lesser-known treasures will show you why this city never disappoints.

Hackney Wick

Out in East London, Hackney Wick is a former industrial area now filled with converted warehouses that house everything from nightclubs and art studios to breweries and restaurants. It’s one of my favourite places for a casual canal-side drink, especially in the summer when the whole area comes alive.

The Barbican Conservatory

The Barbican

The Barbican is a 1960s housing complex that doubles as a cultural centre, complete with a cinema, theatre, conservatory, and exhibitions. The brutalist architecture is iconic, and wandering around the elevated walkways and hidden gardens feels like discovering a secret part of the city.

Broadway Market

Another East London gem, Broadway Market is a lively street near London Fields with a brilliant weekend market full of street food, fresh produce, and handmade crafts. I highly recommend Pocket for what might just be the best falafel you’ll ever eat.

Kew Gardens leafy conservatory roof

Richmond & Kew Gardens

Whenever friends visit, I always take them to Kew Gardens. It’s a peaceful escape from the city and easy to reach by Tube or Overground. The Victorian greenhouses are stunning year-round, and the seasonal displays are always worth checking out.

Why Not To Visit London – The Downsides

While London has so much to offer, it’s not without its challenges. The city can feel overwhelming, especially during peak tourist seasons when popular spots get crowded and queues can be long. Accommodation and dining prices tend to be higher than in other UK cities, which could put off travellers on a budget.

London’s weather is also famously unpredictable—rain and grey skies are common. But personally, that’s never put me off, as there’s plenty to do indoors on rainy days. None of these points mean you shouldn’t visit, but it’s good to know what to expect before you go.

View of Regents Street, London with Union Jack flags.

FAQs

There is so much to think about when planning a trip to London so if you’re on the fence, hopefully my answers to these FAQs will be of some help!

Is London Expensive to Visit?

There’s no getting around it—London can be pricey, especially when it comes to accommodation, dining out, and attractions. But there are definitely ways to make it work on a tighter budget. London also offers daily fare caps on public transport, so you’ll never spend more than a set amount per day which helps.

How many days do I need in London?

It really depends on your interests, budget, and travel style but I’d say a week is ideal for a first-time visit. That gives you enough time to see all the major landmarks, enjoy some unique neighbourhoods, and even fit in an amazing day trip or tour.

What is the best time of year to visit London?

As a local, I honestly don’t think there’s a bad time to visit London as each season brings its own charm. You’ll obviously have better weather in Spring and Summer but it’ll be busier. Autumn and Winter will be colder but you’ll get to enjoy London when it’s cosy and festive!

View over London helping answer: Is London Worth Visiting?

Round Up: Is London Worth Visiting? 

I think it’s safe to say the answer is yes—absolutely! This whole site is dedicated to showing just how incredible London is. I might be a little biased, having lived here for so long, but it truly is a bucket-list destination with far more to see and do than I could ever fit into one post. So, I hope this guide has helped answer your question—Is London worth visiting?—and inspired you to start planning your trip.

If you’re after custom tips or a walking itinerary, feel free to reach out. I’d love to help you make the most of your visit!

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